In Ireland, we love to get the most out of things but did you know that 90% of us don’t get enough Vitamin D from the food we eat*. Vitamin D is important in our diet as it helps us absorb calcium from food and drink which is important for maintaining bone and muscle health and also helps support our immune systems too.

However, a report from the Food Safety Authority Ireland shows that 94% of children, 94% of teenagers and 90% of adults on the island of Ireland have inadequate vitamin D intakes.

We all know by now that the sun is important for vitamin D production, and that regular exposure is the best way to get the recommended daily allowance. The World Health Organisation recommends 5-15 minutes of sun exposure, two to three times a week, during the summer months to ensure our bodies produce enough vitamin D. But what happens when we don’t get the summer sun or during the rest of the year when the sun is feeling much more shy?

The good news is, we can increase our vitamin D through clever diet choices. Oily fish like salmon, sardines, herring and mackerel are good, natural sources, along with red meat, liver, egg yolks, and fortified foods like breakfast cereals or milk.

Although it might feel like it, getting enough vitamin D into your diet doesn’t have to be a challenge; simply adding Avonmore Super Milk to your tea, coffee, smoothies, cereals and pasta sauces will make a big difference. You can also drink a glass of milk on its own to enjoy the full benefits.

As well as Vitamin D, Avonmore Super Milk is enriched with a number of essential nutrients, including Vitamin B, Vitamin E, extra Calcium and Folic Acid, making it a great choice for you & your family every day.

Available in 1.75L, 1L and 500ml sizes, Avonmore Super Milk is available nationally through all retailers & can also be ordered through your local milkman at www.mymilkman.ie.

Enjoy Avonmore Super Milk as part of a healthy and balanced diet including foods containing Vitamin D.

**FSAI (2023): Vitamin D: Scientific Recommendations for 5 to 65 Year Olds Living in Ireland. Vitamin D contributes to calcium absorption, maintenance of normal bones & normal function of the immune system.

Avonmore has launched Avonmore Fibre Plus Milk, with added fibre and vitamins, to their range of value-added milks.

Avonmore Fibre Plus Milk is high in fibre which is beneficial for digestive health, and is also enriched with vitamin C and vitamin D, to help support the immune system.

Fibre is important for helping to keep our digestive systems healthy and working at their best. In Ireland, it’s recommended that adults consume 24-35g of fibre per day, but research has shown that most adults don’t get enough fibre in their diets. In fact, 80% of adults don’t reach the daily recommended intake for fibre, with the average daily intake being around 19g*.

Avonmore Fibre Plus Milk is high in fibre, containing a type of fibre called chicory root, which helps support gut health**. Each 250ml glass contains 6g of fibre and it’s recommended that adults consume two 250ml glasses per day in order to get the full benefit of chicory root fibre, and to bridge the gap in their fibre intake. Avonmore Fibre Plus Milk is also enriched with vitamin C and vitamin D to support the normal function of the immune system.

This low fat, unflavoured milk has a smooth consistency and can be enjoyed in cereal or porridge, smoothies, hot drinks or simply on its own – making it an easy and convenient way to increase your daily fibre intake.

Avonmore Fibre Plus Milk is available in a 1 litre carton in retailers nationwide.

National Adult Nutrition Survey, IUNA 2011
*Chicory root fibre contributes to normal bowel function by increasing bowel movement frequency.
Enjoy a variety of fibre sources as part of a healthy, balanced diet.